Josh Roeda

Who are you and what do you do?

My name is Josh Roeda. I’m a Director of Film and Video Production at Roeda, Inc. in South Holland, Illinois.

Where are you from?

South Suburbs of Chicago

How did you get started?

I’ve always had a passion for film and video. I used to make films with friends in High School. I would shoot and edit narrative shorts, documentaries and film all the mischief teenagers get into. I have an embarrassingly huge archive of video projects to prove it. I worked at a public access TV station in Lansing, Illinois. It was there I learned what it meant to produce projects, to work collaboratively and within deadlines. I attended Columbia College Chicago for cinematography. In 2010, I started a successful wedding films business focusing on shooting weddings and events in a more cinematic style. Soon after, I was hired on by a large church in Northwest Indiana to develop and tell stories of life change at the church. Over a year ago, I made the move to focus on telling business and brand stories. I started a division of a family run business. A business that has been rocking for over 65 years.

Do you have a side hustle or hobbies?

My other huge hobbies are music and technology. I appreciate all genres of music and am always working on expanding my music collection. I also geek out on anything tech.

What was one of your biggest mistakes and what did you learn from it?

One of my biggest mistakes would have to be taking on the clients that are the wrong fit for me and my business. It leads to payment issues and unnecessary frustration on both sides. One quick example: In my wedding business, I would require an interview with the couple before we signed any agreements. I feel like I have a pretty good “crazy” radar. On a very rare occurrence, couples who I interviewed and got the impression that “…you crazy” I would politely insist that we weren’t the right fit and we’d go our separate ways. I had a couple slip right past my crazy filter. It was just a bad experience. Problems with client expectations and payments. I learned how important it is to make sure the client is a good fit for you. A business relationship with mutual respect.

What are the top tools you need to do your job?

I use my Arri Alexa Mini camera kit and Mac Pro with Adobe CC and Final Cut Pro X the most.

Who or what inspires you and why?

I get inspired by viewing people’s work. In motion-picture or television. I’m a big fan of comedies. Wes Anderson, Stanley Kubrick, Joel and Ethan Coen are three/four of my favorite directors. Each of those directors have such a recognizable finger-print on their own body of work. I recognized it and it resonated with me early on in life. Their work inspires me to develop my own voice and to do my best to not be cookie-cutter.

What do you love about Northwest Indiana?

It’s an area with a thriving community of creatives. I’m glad to have met and connected with many of them on some level. It’s exciting to see what other people in the community are creating, it pushes me to get better at what I do.

What resources are you finding to educate yourself?

I make a point to try and attend the Global Leadership Summit every year. This allows me to work on developing leadership skills. I attend INsight to learn what’s new in the NWI community.

For film technique, I subscribe to a few blogs and podcasts – The Wandering DP, No Film School, American Society of Cinematographers.

What advice would you give to someone starting out in your industry?

When starting out young, like I did. Just create something. Find a way. Make short videos with friends and review and critique them. Keep the passion alive by pushing yourself out of your comfort-zone. Also, keep connecting with people. Network and collaborate. It’s not as fun to work on projects on your own.

What’s next for you?

Keep developing the Films Division at Roeda. I hope to double my division of the business over the next year. Expand my team.

Where can we find you?

@joshroeda on Instagram, Facebook and LinkedIn